Consumer Promotions: Awareness That Converts
How we took destination stories out of trade decks and put them in front of the everyday Indian traveller — at scale, and on target.
DOOH eyeballs reach
Paid Social Reach
Premium DOOH Sites Activated
THE CHALLENGE
Trade activation alone doesn't build consumer demand; travellers need to see and recall a destination long before they walk into an agent's office. Our clients needed visibility that went beyond metros and beyond digital feeds, reaching travellers in the moments and places where travel decisions actually take shape.
OUR APPROACH
We built a consumer promotions layer that combined paid digital reach with high-impact physical visibility, funded and targeted rather than sprayed indiscriminately.
- Activated 123 premium DOOH sites programmatically across malls, transit hubs, and high-footfall urban locations
- Extended reach through radio activation across 15+ cities, taking destination messaging beyond the metro-only footprint
- Ran targeted paid social campaigns, prioritising markets showing rising travel intent
- Kept spend partner-funded, ensuring reach was tied directly to trade and tourism board objectives
THE RESULT
The campaign delivered 568M OOH eyeballs and 75M+ paid social reach, spread across 123 premium DOOH sites and 15+ cities on radio, giving destinations sustained, high-visibility consumer presence well beyond what trade-only activity could achieve on its own.