THE CHALLENGE

Taiwan had quietly become one of the fastest-growing outbound destinations for Indian travellers, up over 20% year-on-year for two consecutive years, crossing 46,000+ Indian arrivals in 2025. But the destination remained under-leveraged with the trade: corporate and MICE movements were driving demand, while leisure awareness lagged, and Taiwan's presence in the Indian travel conversation hadn't caught up to its growth numbers.

OUR APPROACH

We built a two-pronged market activation for Taiwan Tourism Administration, a flagship trade event in Delhi, followed by a strong showing at India's leading outbound exhibition in Mumbai.

• Conceptualised and executed the Taiwan Tourism Mega Roadshow in Delhi, a B2B roadshow combining structured trade meetings, destination and MICE presentations, cultural performances, and experiential zones (AI photo booth, digital jigsaw, DIY hand painting)
• Ran an exclusive capacity-building session for visiting Taiwanese DMCs and suppliers, briefing them on Indian buyer behaviour, pricing expectations, and communication norms
• Anchored Taiwan's booth at OTM Mumbai 2026, including a press conference with 21 media journalists and structured B2B meetings between Taiwanese DMCs and 15+ Indian trade companies
• Activated a targeted influencer and KOL programme, hosting creators with a combined following of 2.5M+ at the Taiwan pavilion, alongside meetings with Bollywood talent to explore film-tourism collaborations
• Drove sustained media amplification through pre-event press outreach, a press conference, and post-event coverage across 70+ trade and consumer publications

THE RESULT

The Mega Roadshow drew 140+ attendees in Delhi, generating direct B2B conversations between Taiwanese suppliers and Indian buyers across leisure, MICE, and luxury segments. The campaign delivered 74 digital media placements, a destination feature on Curly Tales that crossed 1M+ impressions, and influencer content reaching 2.5M+ followers with 50K+ likes. Strategic meetings at OTM laid the groundwork for fixed departure series, multi-destination East Asia packages, and Tier II/III market expansion, extending Taiwan's momentum well beyond the two events. In a nutshell, the event helped to close 600+ Leisure moments to Taiwan from March to June 2026.