THE CHALLENGE

Physical roadshows reach a handful of metro cities at a high cost per agent, leaving Tier II and III markets, where a growing share of outbound demand now sits, largely untouched. Our clients needed a way to educate the trade at scale, consistently, without the cost and logistics of running city-by-city physical events for every destination.

OUR APPROACH

We built one virtual roadshow format and repeated it across destinations, leaning on our pan-India regional association network to pull in the right agents rather than just high volume.

• Ran destination-specific virtual roadshows for Taiwan, Uzbekistan, Sabah, and Saudi
• Sourced agents through regional trade associations to ensure quality participation beyond the metros
• Standardised a scalable session format: destination presentations, interactive Q&A, and trade incentives adaptable to each market
• Kept sessions accessible anytime, anywhere, lowering the cost per agent trained versus physical events

THE RESULT

Across the four destinations, we trained 1,650+ agents, reaching trade partners well beyond metro markets. The model proved that virtual roadshows can deliver comparable trade engagement to physical events at a fraction of the cost, giving each destination a repeatable playbook for future activations.